President & CEO
GE Healthcare Latin America
São Paulo, Brazil
Luiz Verzegnassi joined GE Healthcare in 2009 and is presently responsible for GE Healthcare in the Latin America region. Prior to this role, he led the Brazilian operation of the business, as the General Manager for Brazil, managing a cross-functional team which consolidated the company’s market leadership position in the country while increasing profitability.
With 25 years of experience, Luiz has held different positions within the company, starting as the Services General Manager for Latin America, and after a series of great achievements was appointed VP of Global Services for Surgery. In that capacity, he successfully led the team to expand operations globally, grow the business in the US while managing product service in the field. He then returned to Brazil to lead the development of the overarching commercial strategy for LATAM to execute the regional growth.
Prior to GE, Luiz has led several businesses in the automotive industry, including sales, marketing, service, parts and aftersales, and has achieved many accomplishments in creating, developing and operating P&L’s and building teams. He began his career at Ford Motor Company as Parts & Accessories Specialist, later becoming Service Parts & Accessories Operations Manager. After four years, Luiz was promoted to Service National Sales Manager. He then moved to Volkswagen Group, where he was appointed Commercial Executive Manager.
Education: Luiz graduated from University Mackenzie in São Paulo with a technology degree in Information Systems and earned his MBA from the University of Pittsburgh. Luiz has also successfully completed leadership programs from GE’s Global Institute in Crotonville.