President & CEO GE Healthcare ASEAN, Korea and ANZ
Myra is a senior executive with more than two decades of enterprise-wide experience in the medical devices and life sciences industry in developed and emerging markets. She is passionate about working with both entrepreneurs and policy makers as customers and partners to improve access to quality healthcare.
Myra currently oversees GE Healthcare’s businesses in 13 markets across Southeast Asia, Korea, Australia and New Zealand, where she is responsible for driving growth objectives and localization strategies in these markets. This includes forging strategic partnerships and developing a competitive commercial, marketing and field service strategy for GE Healthcare’s diagnostic and interventional imaging, patient monitoring, healthcare digital and life sciences businesses.
Myra started her career in 1995 under GE’s Financial Management Program and progressed through various roles in finance, manufacturing, sales and marketing mainly within GE Healthcare. Prior to taking up her current role in 2016 in Singapore, Myra was based in Istanbul, Turkey. During her time in Turkey, Myra led teams in the Middle East, Turkey, Russia and Africa in several commercial leadership capacities including commercial operations, service sales and marketing, and life sciences.
Myra is Dutch and holds an M.Sc. in Macro Economics from the Rijksuniversiteit Groningen (The University of Groningen) in The Netherlands. She is married with a son and a daughter.